Modos & Harromog

On Saturday night, Krista and I attended the 2007 Utah ADDY Awards Banquet at the Marriott Hotel in Downtown SLC. Ironically, the night polarized everything I love and loath about advertising. The presenters showcased and awarded the year's most beautiful, compelling, and creative work. To my dismay, they also showcased and awarded the year's most annoying, banal, and trite work.

I can't decide if I'm more upset that they awarded such terrible work or that they gave me an award and I'm unsure into which category it rightly belongs. Either way, the dinner salad was phenomenal and, throughout the evening, I heartily enjoyed ingesting a flank of prime rib the size of my head. (Which, if you know my family, is quite commendable). One of my fellow BYU creative trackers, Colin Barrett, took home Best of Show for his freelance work for the Utah Film Commission Brilliant. Executed on an $800 budget no less.

As my despicable advertising habit continues to mire me, I can't help but recall the Biblical story whose name adorns this post backwards. Granted (and thankfully), the ADDY award banquet did not include any illicit Gomorring or Sodoming, but the general air of the evening (unimportant people patting themselves on the back for insignificant and morally irrelevant accomplishments) was quite disquieting and entirely backwards.

The chocolate cake, however, was delectable.